Undivided Loyalty - The agent is prohibited from advancing any interests adverse to the principal’s interest or conducting the principal’s business in such a way as to benefit a customer, a subagent, the agent or any other party to the detriment of the principal’s interest.  That is, the principal’s interests are held above all others.

    Obedience - The agent is required to act, following and abiding all lawful instructions, subject to the principal’s continuous control, but not exceeding the scope of authority conferred by the principal.  That is, don’t make decisions for the principal.

    Reasonable care and diligence -  The agent is required to protect the principal from foreseeable risks of harm, recommending that the principal obtain expert advice or assistance when the principal’s needs are outside the scope of the agent’s expertise.

    Confidentiality - The agent is prohibited from communicating personal information about the principal that was given to or acquired by the agent within the scope of employment as an agent to the principal.  Personal information must be kept confidential unless the client releases the agent from this duty.   

    Full Disclosure - The agent is required to disclose affirmatively and honestly all information concerning the transaction (and property) which might affect the decisions a principal makes, informing the principal what the agent knows.

    Accounting - The agent is required to promptly report to the principal all money and property received and paid out, and upon request, to tender an account of these actions.  This duty also requires the agent to safeguard money or property held on behalf of the principal.